Designing
Designing
Designing
with substance
with substance
with substance
Skilled at
Skilled at
Skilled at
digital
crafting
crafting
digital experiences
digital experiences
crafting
experiences with a focus
with a focus
with a focus
on emergent customers.
on emergent customers.
on emergent customers.
Inspired by a vision
Inspired by a vision
Intersectional & transdisciplinary perspectives
Head in the clouds, feet on the ground
My calling: To energise design with transdisciplinary practices and intersectional perspectives and harness the combined power of community and technology in service of our rapidly changing world.
To sense and feel deeply, to think clearly and critically, to imagine and reimagine, and to dream and embody multiple futures and outcomes while questioning trends and staying rooted in the needs of the present.
Intersectional & transdisciplinary perspectives
Head in the clouds, feet on the ground
My calling: To energise design with transdisciplinary practices and intersectional perspectives and harness the combined power of community and technology in service of our rapidly changing world.
To sense and feel deeply, to think clearly and critically, to imagine and reimagine, and to dream and embody multiple futures and outcomes while questioning trends and staying rooted in the needs of the present.
Intersectional & transdisciplinary perspectives
Head in the clouds, feet on the ground
My calling: To energise design with transdisciplinary practices and intersectional perspectives and harness the combined power of community and technology in service of our rapidly changing world.
To sense and feel deeply, to think clearly and critically, to imagine and reimagine, and to dream and embody multiple futures and outcomes while questioning trends and staying rooted in the needs of the present.
As a generalist who likes to dig deep, I relish delving into strategy, research, design for emergent customers, design equity, accessibility and UX writing.
As a generalist who likes to dig deep, I relish delving into strategy, research, design for emergent customers, design equity, accessibility and UX writing.
But above all else, I am a
But above all else, I am a
facilitator
facilitator
.
.
As a generalist who likes to dig deep, I relish delving into strategy, research, design for emergent customers, design equity, accessibility and UX writing.
But above all else, I am a
facilitator
.
As a facilitator, I encourage teams to hone a goal-directed, outcome-driven and research-centric mindset.
As a facilitator, I encourage teams to hone a goal-directed, outcome-driven and research-centric mindset.
My Skillset
My Skillset
Going the extra mile
Going the extra mile
Going the extra mile
Collaborations
Collaborations
Proudly worked with
Proudly worked with
Proudly worked with
I have collaborated with incredible people from e-commerce, non-profits, emergent tech, e-learning and human rights.
I have collaborated with incredible people from e-commerce, non-profits, emergent tech, e-learning and human rights.
Latest Projects
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
UX & UI Design
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and Tasva Usability Scale.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and Tasva Usability Scale.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and Tasva Usability Scale.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and Tasva Usability Scale.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Latest Projects
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale.E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale.E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale.E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale.E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
Latest Projects
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
UX & UI Design
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale..Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale..Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale..Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
Emergent E-Commerce Research Study
A research study aimed at understanding the needs, pain points and desires of young emergent customers of Sonata watches across India with an emphasis on ‘style’.
E-Commerce User Account Comparative Study
An in-store comparative study of Jaypore and Tasva’s user accounts to find which design variant corresponds best with users’ mental model.
E-Commerce Design Evaluation Proposal
A systematic design evaluation protocol with a combination of methods like think-aloud testing and
Tasva Usability Scale..Ethnic Wear Shopping Social Media Research
Qualitative social media research aimed at defining the unique challenges faced by the southeast Asian diaspora while shopping for appropriate festive wear.Tasva Usability Scale..
E-Commerce Card Sort Study
An open, unmoderated, remote card sort study designed to get broad insights into Tasva customers’ mental model vis-a-vis browsing and searching for ethnic wear.
My True North
My True North
Goals over guesswork
Goals over guesswork
Goals over guesswork
A brief overview of my design journey, values, key approaches, and the impact I hope to create.
A brief overview of my design journey, values, key approaches, and the impact I hope to create.
My Design Journey
I’ve had a squiggly, albeit exciting career path in the corporate and non-profit sectors.
My journey began in 2014 as a new engineering graduate embarking on frontend development at Infosys.
Pursuing a Masters in Gender Studies at TISS in '17-'19, I learned to value critical thinking, systems thinking and research. Trained by the best UX practitioners in IDC Bombay’s CEP-HCI program (batch of ‘22-‘23), I have a deep appreciation for the foundations of HCI and goal-directed design.
Today, I bridge old-school and contemporary research and design approaches to help uncover opportunities at the intersection of business needs and customer desires.
Three Pillars
Projects & Impact
My Design Journey
I’ve had a squiggly, albeit exciting career path in the corporate and non-profit sectors.
My journey began in 2014 as a new engineering graduate embarking on frontend development at Infosys.
Pursuing a Masters in Gender Studies at TISS in '17-'19, I learned to value critical thinking, systems thinking and research. Trained by the best UX practitioners in IDC Bombay’s CEP-HCI program (batch of ‘22-‘23), I have a deep appreciation for the foundations of HCI and goal-directed design.
Today, I bridge old-school and contemporary research and design approaches to help uncover opportunities at the intersection of business needs and customer desires.
Three Pillars
Projects & Impact
My Design Journey
I’ve had a squiggly, albeit exciting career path in the corporate and non-profit sectors.
My journey began in 2014 as a new engineering graduate embarking on frontend development at Infosys.
Pursuing a Masters in Gender Studies at TISS in '17-'19, I learned to value critical thinking, systems thinking and research. Trained by the best UX practitioners in IDC Bombay’s CEP-HCI program (batch of ‘22-‘23), I have a deep appreciation for the foundations of HCI and goal-directed design.
Today, I bridge old-school and contemporary research and design approaches to help uncover opportunities at the intersection of business needs and customer desires.
Three Pillars
Projects & Impact
Always in
Always in
conversation
conversation
with
with
the craft
the craft
Always in
conversation
with
the craft
and design
culture as art
between
as craft.
Hi, I'm Nalini, a UX Designer and Design Researcher based in India. I'm a multi-passionate creative who enjoys blurring the lines
Hi, I'm Nalini, a UX Designer and Design Researcher based in India. I'm a multi-passionate creative who enjoys blurring
Hi, I'm Nalini, a UX Designer and Design Researcher based in India. I'm a multi-passionate creative who enjoys blurring the lines
the lines between
between
culture as art
culture as art
and
and
design as craft.
design as craft.
Besides design and development, I have found great purpose and pleasure working in the human rights and SRHR space. I also enjoy playing the piano and caring for birdlife.
Besides design and development, I have found great purpose and pleasure working in the human rights and SRHR space. I also enjoy playing the piano and caring for birdlife.
As a strong advocate of self- and collective-care, neuroinclusion, LGBTQIA+ rights and decoloniality, I believe in walking the walk and building cultures where everyone can thrive and belong.
As a strong advocate of self- and collective-care, neuroinclusion, LGBTQIA+ rights and decoloniality, I believe in walking the walk and building cultures where everyone can thrive and belong.
I
I
tolerate
tolerate
all
all
pronouns,
pronouns,
but
but
love
love
when
when
people
people
honour
honour
my
my
they/them
they/them
pronouns, as I honour theirs.
pronouns, as I honour theirs.
Let's build something together.
If you think we should collaborate, send a DM on LinkedIn.
Grab a cup of tea and dive into craft and culture.
Check out Substance, an evolving collection of essays on design as craft and culture as art.
Let's build something together.
If you think we should collaborate, send DM on LinkedIn.
Check out Substance, an evolving collection of essays on design as craft and culture as art.
Let's build something together.
If you think we should collaborate, send DM on LinkedIn.
Check out Substance, an evolving collection of essays on design as craft and culture as art.