Designing
Designing
Designing
with substance
with substance
with substance
I bake
I bake
I bake
into UX to
strategy
strategy
into UX to create value
into UX to create value
strategy
create value for both
for both stakeholders
for both stakeholders
and users.
and users.
and users.
stakeholders
Inspired by a vision
Inspired by a vision
Intersectional & transdisciplinary perspectives
Head in the clouds, feet on the ground
I'm passionate about bridging design with diverse perspectives and disciplines to create practical, people-focused solutions in a fast-changing world.
I strive to bring deep empathy, radical clarity and daring imagination to my work, while questioning passing trends for more intentional futures.
Intersectional & transdisciplinary perspectives
Head in the clouds, feet on the ground
I'm passionate about bridging design with diverse perspectives and disciplines to create practical, people-focused solutions in a fast-changing world.
I strive to bring deep empathy, radical clarity and daring imagination to my work, while questioning passing trends for more intentional futures.
Intersectional & transdisciplinary perspectives
Head in the clouds,
feet on the ground
I'm passionate about bridging design with diverse perspectives and disciplines to create practical, people-focused solutions in a fast-changing world.
I strive to bring deep empathy, radical clarity and daring imagination to my work, while questioning passing trends for more intentional futures.
My approach blends product and service design, user research, UX strategy, coding knowledge, and systems thinking to deliver user-centered experiences.
My approach blends product and service design, user research, UX strategy, coding knowledge, and systems thinking to deliver user-centered experiences.
A big part of my UX work is
A big part of my UX work is
facilitation
facilitation
.
.
My approach blends product and service design, user research,
UX strategy, coding knowledge, and systems thinking to deliver user-centered experiences.
A big part of my UX work
facilitation
.
is
Through facilitation, I help turn strategy into something my team and leadership can quickly understand and act on.
Through facilitation, I help turn strategy into something my team and leadership can quickly understand and act on.
Strategic Pillars
Strategic Pillars
Goals over guesswork
Goals over guesswork
Goals over guesswork
Collaborations
Collaborations
Proudly worked with
Proudly worked with
Proudly worked with
I have collaborated with incredible people from ecommerce, non-profits, emergent tech, elearning and human rights.
I have collaborated with incredible people from ecommerce, non-profits, emergent tech, elearning and human rights.
UX Work
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
UX & UI Design
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
UX Work
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
UX Work
Outcomes over output
Design Research & Experiments
Design Research & Experiments
UX & UI Design
UX & UI Design
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
Analysing Browsing Behavior on Tasva
An open, unmoderated, remote card sort study with actionable recommendations to improve Tasva’s global navigation.
Testing Design Feasibility Based on Findability, Ease of Use & Functionality
An in-store moderated comparative study to test the feasibility of redesigning Tasva’s user account based on findability, ease of use, trust, functionality and desirability.
Tasva Evaluation Plan to Track the Value of Design
A first-of-its-kind design evaluation plan for Tasva and ABFRL products based on UX goals and a combination of methods like think aloud testing, SUS, and analytics to track the value of UX.
How Does the Diaspora Shop for Ethnic Wear?
Qualitative social media research to explore the unique challenges faced by the southeast Asian diaspora while shopping for festive wear with actionable insights and opportunities.
“I Absolutely Love Watches!”
A mixed-methods research study to explore the pain points, needs and desires of young emergent customers of Sonata watches with a focus on style.
My True North
My True North
Progress over perfection
Progress over perfection
Progress over perfection
A brief overview of my UX journey, values, key approaches, and the impact I strive to create.
A brief overview of my UX journey, values, key approaches, and the impact I strive to create.
My UX Journey
My journey has been anything but linear, but it’s been rich with learning across both corporate and non-profit spaces.
Fresh out of engineering school in 2014, I got my start in frontend development at Infosys. Between '17 and '19, I pursued a Master’s in Gender Studies at TISS, where I honed my skills in critical thinking, systems thinking, and mixed-methods research.
In '21–'22, I got to learn from some incredible UX practitioners during the CEP-HCI program at IDC School of Design (IIT Bombay). The experience deepened my understanding of HCI principles and goal-directed design, and grounded my UX practice in strong foundations.
What I Bring to the Table
Projects & Impact
My UX Journey
My journey has been anything but linear, but it’s been rich with learning across both corporate and non-profit spaces.
Fresh out of engineering school in 2014, I got my start in frontend development at Infosys. Between '17 and '19, I pursued a Master’s in Gender Studies at TISS, where I honed my skills in critical thinking, systems thinking, and mixed-methods research.
In '21–'22, I got to learn from some incredible UX practitioners during the CEP-HCI program at IDC School of Design (IIT Bombay). The experience deepened my understanding of HCI principles and goal-directed design, and grounded my UX practice in strong foundations.
What I Bring to the Table
Projects & Impact
My UX Journey
My journey has been anything but linear, but it’s been rich with learning across both corporate and non-profit spaces.
Fresh out of engineering school in 2014, I got my start in frontend development at Infosys. Between '17 and '19, I pursued a Master’s in Gender Studies at TISS, where I honed my skills in critical thinking, systems thinking, and mixed-methods research.
In '21–'22, I got to learn from some incredible UX practitioners during the CEP-HCI program at IDC School of Design (IIT Bombay). The experience deepened my understanding of HCI principles and goal-directed design, and grounded my UX practice in strong foundations.
What I Bring to the Table
Projects & Impact
Hi, I'm Nalini, a
Hi, I'm Nalini, a
UX Strategist
UX Strategist
based
based
in India.
in India.
Hi, I'm Nalini, a
UX Strategist
based
in India.
along the way.
embraced
I've
My work in UX strategy is enriched by the many roles
My work in UX strategy is enriched by
My work in UX strategy is enriched by the many
the many roles I've
roles I've
embraced
embraced
along
the way.
along the way.
Beyond UX, I’ve found a lot of purpose and pleasure working in human rights and SRHR. When I'm not working, I'm probably at the piano or looking after the local birdlife.
Beyond UX, I’ve found a lot of purpose and pleasure working in human rights and SRHR. When I'm not working, I'm probably at the piano or looking after the local birdlife.
I am a strong advocate of self- and collective-care, neuroinclusion, LGBTQIA+ rights and decoloniality. I live by the motto 'doing by design', which means walking the walk and doing the work to build spaces where everyone can thrive and belong.
I am a strong advocate of self- and collective-care, neuroinclusion, LGBTQIA+ rights and decoloniality. I live by the motto 'doing by design', which means walking the walk and doing the work to build spaces where everyone can thrive and belong.
I
I
tolerate
tolerate
all
all
pronouns,
pronouns,
but
but
feel
feel
most
most
seen
seen
when
when
people
people
use
use
they/them,
they/them,
just
just
as
as
I
I
do
do
my
my
best
best
to
to
use
use
the
the
pronouns
pronouns
that
that
help
help
others
others
feel
feel
seen.
seen.
Let's build something together.
If you'd like to explore working together, please contact me on LinkedIn.
Grab a cup of tea and dive into craft and culture.
Take a look at Substance, a growing collection of essays about how design and culture shape each other.
Let's build something together.
If you'd like to explore working together, please contact me on LinkedIn.
Take a look at Substance, a growing collection of essays about how design and culture shape each other.
Let's build something together.
If you'd like to explore working together, please contact me on LinkedIn.
Take a look at Substance, a growing collection of essays about how design and culture shape each other.